From The Cluetrain Manifesto:
The End of Business as Usual " "Take a pot of water that’s just above the freezing mark. Now, crank up the heat and wait. Temperature rises. Wait some more. Go all the way to 211 degrees Fahrenheit and nothing looks much different. But then, turn it up one more tiny degree, and wham! The pot becomes a roiling, steamy cauldron."
posted by ted @ 6:13 PM
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